Cheesus Crust Pizzeria 

An underground pizza restaurant located at a top secret location in North America. If ever found, this spot offers a stylish atmosphere, reasonable prices and the tastiest pizza imaginable. Cheesus Crust also offers delivery to their VIP clientele and surprises small crowds outside special events, after hours with their unique food truck. Only a few have been so lucky to experience the spirit of Cheesus Crust.

AGENCY: NORTHINK
ROLE: CREATIVE DIRECTION & DESIGN

The branding is a direct relation to the cuisine and a play on the bible including Jesus himself. This simple and extremely popular cuisine consists of essential yet simple ingredient combinations. A similar combination of materials formed the interior of Cheesus Crust and it’s branding. With the image of praying hands and a slice forming the basis of it’s corporate identity. This occurs on the logo and all other identity elements, giving a clue to understanding of the brand. The pizza is so good it’s worth worshipping!

Dave Rodgers

Creative Director + Designer

Email: dave@jollyrodgers.ca
Phone: 416.723.8017

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