Northcrest Brand Update & Website 

We refined the Northcrest brand and created a system to help articulate the different levels of flexibility and creative freedom that each sector needed. Like any developer or development we needed a strong, well constructed foundation in order to build something that works.

AGENCY: JACKNIFE + PENTAGRAM
ROLE: CREATIVE DIRECTION
DESIGN: GREG THOMAS

The branding foundation leans into a bold, clear, confident, and straightforward tone for its corporate/government-regulated audience. While allowing an opportunity to dial it up to a vibrant brand that comes to life revealing its imagination, experimentation, and curiosity for the more energetic, diverse community using bright colours, playful type treatments, and unique colour blocking and patterns.

This entire concept of constructing this very considered and well-thought-out foundation that opens the door to endless growth perfectly represents who Northcrest is. It‘s a blank canvas. Something that has been meticulously built in the background that begins to enable expression, imagination, etc. Allowing the personality of who we’re building around to shine.

Dave Rodgers

Creative Director + Designer

Email: dave@jollyrodgers.ca
Phone: 416.723.8017

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