Bond Living Branding

Bond Living's properties are designed with places and spaces for people to connect. Buildings are located at transit and shopping hubs, connecting residents to neighbourhood amenities and the broader city. And staffing and training are designed to give our residents a feeling that they belong. Whether that be prompt maintenance, clean and manicured public spaces or a simple smile in the morning, it’s all part of how Bond Living creates connection.

AGENCY: JACKNIFE
ROLE: CREATIVE DIRECTION & DESIGN

This brand needed to cater to the multicultural and new immigrant communities of Toronto and Vancouver. And this needed to happen without alienating anyone. This is one of the reasons why we chose to create a logomark with multiple type treatments. Having these unique type styles coming together to create the name 'Bond' is meant to represent this multicultural community coming together. It also reflects the multiple amenities coming together in one location.

Dave Rodgers

Creative Director + Designer

Email: dave@jollyrodgers.ca
Phone: 416.723.8017

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