Our goal was to establish a unique visual identity for Earth District, separate from partner institutions' logos and colours. Ensure the brand persona is collaborative, resourceful, and responsive, emphasising agility and collaboration.
We adopted a comprehensive approach that incorporates terms like "clean," "green," and "sustainable" but avoid greenwashing and ensure inclusivity. Clarify terminology and represent various sectors within the district in a visually cohesive manner.
The result was a more unexpected flowing, organic direction that speaks both to sustainability and togetherness/unity. All through the lens of a more human-centric visual aesthetic that intends to disrupt the industry.
We showcased a bold and disruptive approach that aims at taking ownership and increasing awareness of sustainability through all brand touchpoints, whilst promoting a modern and dynamic visual system that communicates and amplifies community.
Dave Rodgers
Creative Director + Designer
Email: dave@jollyrodgers.ca
Phone: 416.723.8017
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